Most tools do one thing. Freehold connects portfolio tracking, deal analysis, and off-market sourcing into a single intelligence platform built for independent investors.
| Feature | Freehold | Stessa | DealCheck | Baselane | AppFolio |
|---|---|---|---|---|---|
| Portfolio Tracking | |||||
| Portfolio dashboard | |||||
| Per-property performance scores | Freehold Score | ||||
| Real-time rent benchmarking | Limited | ||||
| Expense benchmarking vs market | |||||
| Portfolio health alerts | |||||
| Deal Analysis | |||||
| Instant deal underwriting | |||||
| Freehold Score (0-100) | |||||
| Pro forma projections | |||||
| Sensitivity analysis | Limited | ||||
| Portfolio-aware underwriting | |||||
| Market rent comps | |||||
| Deal Sourcing | |||||
| Off-market property alerts | Find | ||||
| Owner distress signals | |||||
| Sell probability scoring | |||||
| Operations | |||||
| Rent collection | |||||
| Tenant screening | |||||
| Maintenance tracking | |||||
| Accounting/bookkeeping | |||||
| Lease management | |||||
| AI & Intelligence | |||||
| AI portfolio assistant | Ask Freehold | Limited | |||
| Predictive analytics | Limited | ||||
| Pricing | |||||
| Free tier | 5 properties | Unlimited | Limited | ||
| Starting paid price | $29/mo | $20/mo | $10/mo | $20/mo | $1.49/unit |
| Best for | 0-100 units, investors | All sizes, bookkeeping | Deal analysis only | Small landlords, banking | 50+ units, PM companies |
Freehold is not a property management tool — it’s an intelligence platform. It works alongside your existing PM software (Stessa, Baselane, etc.) to give you the analytics layer they don’t provide.
Stessa is excellent for bookkeeping and expense tracking. If you need to collect rent, manage leases, or prepare Schedule E reports, Stessa does that well — and it’s free. But Stessa doesn’t help you evaluate new deals, benchmark your rents against market, or identify underperforming properties. Freehold adds the intelligence layer that Stessa is missing. Many owners use both.
See the difference →DealCheck is a solid deal calculator for quick property analysis. Freehold Acquire does the same thing — but adds portfolio-aware underwriting (how does this deal affect your existing portfolio?), market benchmarking, sensitivity analysis, and the Freehold Score. And unlike DealCheck, Freehold also tracks your portfolio’s ongoing performance after you buy.
Try Freehold Acquire →AppFolio is built for professional property managers overseeing 50+ units with staff. It’s powerful — and expensive. If you’re an independent owner with fewer than 50 units, AppFolio is overkill. Freehold gives you institutional-grade analytics without the enterprise complexity or price tag.
Start for free →Join thousands of independent investors using Freehold to track performance, analyze deals, and find off-market opportunities.