REITs and private equity didn't win because they own more properties than you. They won because they had better information. Freehold levels the playing field — clearing your path to financial freedom.
Properties
5
Units
38
Occupancy
95.8%
Cash Flow
$16,280/mo
2847 NW Thornton Ave
Portland, OR · 6 units
$2,840/mo
445 Magazine St
New Orleans, LA · 12 units
$4,820/mo
731 S Pearl St
Denver, CO · 4 units
$1,180/mo
Portland NE rents up 6.3% YoY — your Thornton Ave units may be underpriced by ~$180/mo.
Denver 4-unit: vacancy at 25% — 22 days open.
Who This Is For
You're past the “first rental property” stage. You've got a growing portfolio. You're cash-flowing, you're acquiring, and you're running everything yourself — or with a tiny team.
But you're also stuck between two worlds. Consumer property tools (Stessa, TenantCloud, spreadsheets) don't give you real analytics. Enterprise platforms (AppFolio, RealPage, Yardi) are built for property managers with 500+ units and six-figure software budgets.
Freehold is the third option. Institutional-grade portfolio intelligence, deal underwriting, and predictive sourcing — built specifically for independent owners building real wealth through real estate. No enterprise contracts. No property management bloat. Just the intelligence layer you're missing.
The Active Acquirer
You're building wealth through real estate — evaluating deals, growing your portfolio, making moves. Freehold Acquire gives you the same analysis a PE fund would pay thousands for, in 30 seconds.
Analyze a dealThe Portfolio Optimizer
You own properties and want to squeeze every dollar of value from them. Freehold Own surfaces rent gaps, expense waste, and risk factors you'd never catch in a spreadsheet.
See the dashboardThe Growth Operator
You're scaling toward financial independence. Freehold Find surfaces off-market opportunities scored for portfolio fit — so every acquisition is strategic, not speculative.
Learn about FindFree Tools — No Account Required
Rent Gap Calculator
Find out if you’re leaving money on the table
Try it free 📈NOI Calculator
See if your portfolio is performing
Try it free 🔄Churn Cost Calculator
Find out what tenant turnover is actually costing you
Try it freeNo account required. Results in 60 seconds.
If you're managing a growing portfolio of rental properties, you're already past the point where spreadsheets and gut feel are enough — but institutional-grade analytics have been out of reach. Freehold closes that gap to increase your assets and income.
“Compete like an institution — without becoming one.”
The Architecture
Purpose-built as a closed-loop system — each pillar feeds the others, and all analytics are portfolio-aware from day one.
Powered by public records, market transaction data, and institutional benchmarks. See our data sources
Every property. Every dollar. Every decision. Freehold Own is the intelligence layer that runs beneath everything — giving you portfolio-grade analytics across your entire holdings in real time. Know exactly how each property is performing, where you're leaving money on the table, and what to do about it — so every dollar works harder toward your financial goals.
123 Oak St
Austin, TX · 8 units
847 Elm Ave
Denver, CO · 4 units
2340 Pine Rd
Portland, OR · 6 units
Monthly Cash Flow
$8,204
Property
847 Morrison Ave, Denver CO
8 units · Multifamily · Built 1978
Freehold Score
78BUY
Cap Rate
6.8%
Cash-on-Cash
8.4%
DSCR
1.31x
Monthly Cash Flow
$3,240
Max Offer Price
$780,000
Portfolio Impact
+0.8% portfolio IRR · Strong Denver market fit · Moderate operational load
Recommendation
BUYStrong cash flow with above-benchmark returns. Fits your Denver portfolio concentration and adds operational diversification.
When you find a property worth pursuing, Freehold Acquire gives you the same analysis a private equity fund would pay thousands for — in 30 seconds. Every analysis is portfolio-aware: Freehold evaluates how the deal fits your existing holdings, not just whether it's a good deal in isolation.
Freehold Find is always-on predictive deal sourcing. It scans public records, tax data, permit history, and owner signals across any market you want to watch — and surfaces properties likely to sell before they ever hit Zillow. Stop chasing. Start choosing.
The Engine
Freehold's intelligence engine operates across seven layers simultaneously — each one feeding the others, each one making the platform smarter the longer you use it.
Learn about our data sourcesPredictive Intelligence
Freehold FindOff-market deal sourcing, sell probability, owner signals
Acquisition Intelligence
Freehold AcquireDeal scoring, underwriting, pro forma, portfolio impact
Market Intelligence
Rent trends, supply/demand shifts, neighborhood trajectory
Portfolio Intelligence
Cross-property analytics, health scoring, optimization
Risk Intelligence
Tenant risk, market volatility, concentration risk, vacancy forecasting
Financial Intelligence
Cash flow, NOI, expense benchmarks, tax optimization
Operational Intelligence
Leases, maintenance, vendors, tenant communications
Most property management tools give you data. Freehold surfaces decisions.
Freehold Acquire
Drop in any Zillow, LoopNet, Crexi, or Realtor.com link — or just type the address. Freehold Acquire handles the rest.
Market rent comps, expense modeling, financing optimization, risk scoring, and portfolio impact — all analyzed in parallel.
A full underwriting report with Freehold Score (0–100), pro forma, max offer price, portfolio impact, and a plain-English recommendation.
See what the output looks like — before you sign up. We analyzed three real multifamily deals and published the full reports. Portland 6-unit (Strong Buy), Austin 8-unit (Buy), Denver 4-unit (Hold/Negotiate).
View Sample Reports30-Second Underwriting
Paste any property address. Get a full institutional-grade analysis — Freehold Score, pro forma, sensitivity modeling — before your coffee gets cold.
Institutional-Grade Analytics
The same portfolio intelligence that Blackstone's team of 200 analysts produces. Cap rates, DSCR, rent benchmarking, risk scoring — all automated.
Portfolio-Aware from Day One
Every analysis considers your existing holdings. Freehold doesn't just score deals in isolation — it scores them against your portfolio.
Owner Intelligence
Every deal you analyze makes the platform smarter. Freehold's intelligence engine learns from real transaction data — your portfolio analytics sharpen over time, and every insight is calibrated against actual market outcomes.
Deal Intelligence
Underwriting models trained on real closings, not listing assumptions. Every analysis refines the next.
Rent Benchmarking
Validated against actual lease data across hundreds of markets. Not Zillow estimates — real rents.
Portfolio Analytics
Your performance contextualized against owners at your scale, in your markets, with your asset mix.
Ask Freehold
“What's my weakest property?” “Where am I leaving rent on the table?” “What should I focus on this month?”
Get instant, data-driven answers about your portfolio in plain English. Like having a real estate analyst on call 24/7 who knows every detail of every property you own.
Try Ask FreeholdYour Denver 4-unit needs attention. It's generating just $1,180/mo with a DSCR of 1.08x. The vacancy has been open 22 days...
$1,180
Cash Flow
1.08x
DSCR
75%
Occupancy
Pricing
Most independent owners start with Investor for full portfolio analytics and unlimited deal analysis. Active acquirers upgrade to Pro for predictive sourcing.
Starter
Get started with Freehold Own basics.
Investor
Full Freehold Own + unlimited Acquire.
Pro
The complete platform for active investors.
Portfolio
For operators, syndicators, and growing portfolios.
Free forever on Starter. 14-day trial on paid plans. No credit card required.
Not sure if Freehold is right for you? See how we compare
Intelligence Hub
A 1978 six-unit multifamily in Portland's Kerns neighborhood with below-market rents, a 7.1% cap rate, and a clear path ...
Read articleThe average independent landlord is pricing their units 8 to 12% below market at any given time. Not because they're gen...
Read articleAn 8-unit multifamily in Austin's East Riverside corridor listed at $1,450,000. Strong bones, decent cash flow, but supp...
Read articleMake sure you're building it with the best information available. Institutional-grade intelligence for independent owners — without the institutional overhead.
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